April 12, 2023
Goldgarn
We recently partnered with Goldgarn Denim to optimize their performance marketing. Through improved tracking, dynamic product ads, and targeted campaigns, we achieved remarkable growth in just a few months.
About the project
Goldgarn Denim, a premium denim brand with a strong focus on quality, sustainability, and social responsibility, sought to elevate their marketing efforts. Our collaboration began with a focus on optimizing their email marketing through Klaviyo and setting up advanced product feeds via Channable for Google and Meta Ads. With a clear mission and commitment to community values, Goldgarn Denim is a brand poised for continued growth.
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The solution
We implemented advanced Dynamic Product Ads (DPAs) with optimized catalog data to ensure the right products reached the right audiences via Meta’s Advantage+ tools. A robust tracking setup using getklar provided valuable insights into campaign performance, enabling informed decision-making. By restructuring feeds and refining targeting strategies, we delivered a scalable and efficient performance marketing framework. Regular reporting and insights ensured a transparent overview for the client.
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Results
Within the first 2.5 months, we achieved impressive year-over-year growth: net revenue increased by 114.48%, new customers by 40.89%, and CM3 by 102.16%. These results underline the effectiveness of our approach. Next steps include expanding campaigns to new markets and enhancing Goldgarn Denim’s international presence.
